Eshet-Alkalai points out to the shift from alphabetic literacy to Photo-Visual Literacy, in which icons have become the new letters. This Photo-Visual Literacy is based on the notion of using vision to think.
If we look for example at our computer desktop, at out car panel or at the cellular phone, weíll see that they all give us iconic information. These photo ñvisual signs serve as shortcuts for action and do away with the mediation of the cognitive skill of deciphering and understanding the alphabetic symbols.
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